We can’t get enough of mobile apps. More than ever before, we are engaging with them to quickly source information. This demand means that apps have become an increasingly important design category. It’s no surprise that many companies have jumped on the mobile app bandwagon, and are increasingly relying on mobile apps to deliver their content and services.

This dramatic shift in consumer behaviour has opened new opportunities for businesses to increase brand engagement and to develop long-term relationships with their customers. Yet as new opportunities arise, so do new challenges: stats show that over 23% of users dropped an app after a single use.

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