Last week’s roundup of digital marketing changes includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and Donald Trump!

Right let’s get the round up of the last week’s digital marketing stats!

60% of customers abandon baskets due to slow delivery.

A survey has discovered that customers are abandoning online baskets because their expectations for delivery are not being met.

40% of consumers said delivery is a very important factor in determining whether or not they make a purchase. Likewise, 77% said that free shipping would be more likely to encourage them to buy from a retailer again, and one in three said they are usually irritated when a company charges for delivery.

With Walmart announcing the launch of ShippingPass, an annual membership that competes with the likes of Amazon Prime, the future of retail is predicted to be fast, free shipping. We have tested Amazon Prime in-house many times and especially the one delivery slot, we think this fast service is truly the future of shopping.

Continue reading →