Over 23% Of Users Dropped An App After Single Use
Posted on June 6, 2016 by Jay Jones
Almost 1 in 4 users or 23% of the users, identified from over 2.7 billion devices and 37,000 mobile applications, abandoned an app after a single use in 2016.
Research by analytics firm Localytics suggested that last year that number stood at 25%. Even though there was a drop in the number of people ditching an app after the very first usage when compared to last year, the study says, “not enough has been done to match what consumers want and restore apps to the success of just a few years ago”.
