Branding is a vital part of any marketing strategy, and is equally important for businesses operating online. Get your branding right and it will keep your business at the front of customer’s minds, boost sales for your products, and could even allow you to raise your prices. In a series of posts throughout January, we’ll be discussing the power of a brand, why re-branding is important, and the explaining the impact of brand personality. But before all that, we need to cover the basics and answer the question: “What is a brand?”

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If your business sells products online, Google Shopping could be the perfect way to promote your items, boost sales, and drive more traffic to your site. It’s easy to set up and manage, is very cost effective and can quickly give you a return on your investment. In this post, we discuss exactly what Google Shopping ads are, what they do and look like, and explain the numerous benefits of running a Google Shopping campaign.

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If you’ve ever watched a video on YouTube, you’ve probably come across some adverts. YouTube advertising is becoming increasingly commonplace and is an extremely effective marketing tool that can drive more traffic to your site and boost brand awareness on a global scale.

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Should I explore Snapchat no matter what? YES!

The stats behind it also supports this with 150 million daily active users and over 10 billion daily video views, it’s hard to believe that Snapchat is still growing. But, it is particularly with users over 25. According to Snapchat’s Senior Vice President, Nick Bell, two-thirds of their audience is over 18, with 50 percent of new daily users over the age of 25.

If your brand isn’t on Snapchat yet, then what are you waiting for? It’s one of the best digital tools available for marketers to engage in a face-to-face style communication with all your brand fans.

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How would you feel if your favourite brand called you bae?

Personally, I cringe whenever someone I know dares utter the term – even if they’re doing it ironically I will lash out with violence and they will suffer.

For companies, words are a really useful weapon, and many have cottoned on to the fact that talking like a real person is far more engaging than using dry, corporate and jargon-filled language. But when does conversational language go too far?

Can brands use colloquialisms and abbreviations? What about text-speak and swear words? It’s a huge topic, so with just a few examples of brands getting it right and well and truly wrong, here are a few ways to ensure modern-day slang stays cool and definitely not cringe.

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Myths and rumours are never ending in the world of SEO, smaller and more inexperienced businesses will worry and tend to make mistakes online thanks to these SEO myths. To help those who suffer from these problems about SEO rumours, in this article, I will discuss The 5 Most Common Local SEO Myths.

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Business have to stay competitive in their marketing to stay attractive to their audiences, this is falling to marketing trends. Surprisingly many businesses big and small don’t keep up with the trends and fall behind the market.

This means they need to be strategic and creative. They need to think long and hard about their target audience, their brand, and the message they want to send.

Below we mention some emerging marketing  trends that businesses are adopting to build a loyal consumer base. Some of them may seem risky, but in the evolving world of marketing, taking some risk is necessary.

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Proximate is a solution designed to allow anybody to start using Bluetooth Beacons to promote location-based offers and information to smartphone users, direct to their handsets.

Learn more below.

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Becoming popular on social media is one thing. Having the odd post go viral is another. But to actually run the crowd and be as ‘social media royalty’ is something else entirely.

Indeed, this is the tricky part. You cannot crown yourself as social media royalty. Industry recognition as being a cut above the rest is the only way to meaningfully achieve such an accolade.

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As my training and preparation continues for the Prostate Cancer UK Football to Amsterdam 2016 charity bike event, the month of April has been great in lots of ways!

Specifically the ‘War of Miles’ challenge with the Premier League midfield players from AFC Bournemouth.

The ‘War of Miles’ was a great idea that the Media & Comms team at AFC Bournemouth and I devised. Where I compete to make my training miles on my bike higher in the month of April, then the midfield players of the team can run in their five Premier League matches they played in April!

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