As social media has evolved to become a near dominate frontier it’s become clearer to brands that word of mouth marketing has a lot to offer in terms of “advertising”.

When people recommend a product or service to their friends, it carries 100x more weight than any banner ad does these days. In fact, we’re all suffering from banner blindness and it’s safe to say that as an advertising model on any platform, web or mobile, it’s now the least effective. Anyway, let’s get stuck and read up on A Novice’s Guide To Influencer Marketing.

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