Google has recently held a large selection of events and announced some cool interesting features being released. Whilst there were no massive surprises updates were in line with recent tests seen in the wild) there’s still work for marketers to do to understand their impact.

Here’s a summary of things to look out for in the coming weeks and months.

Pins Set To Change Maps UI?

Below is a shot showing a Starbucks pin along with a page preview at the bottom and a familiar directions button. Google didn’t add detail to how these pins would work but initially they’ll undoubtedly be just a pin, with the user needing to tap on the map to view more.

Could it be that route options may eventually offer to find points along a journey for me to eat or shop, you could call it a tailored adventure?

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