Lead generation forms, strategies to increase conversion rates.
Posted on May 18, 2016 by Jay Jones
Lead generation forms sit at one of the most critical points in your marketing funnel – the point at which a visitor can become a lead.
Because of this, forms have an unhealthy amount of influence on your marketing results. When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it. And despite the importance forms have, we rarely give them the attention they deserve.
Below are some strategies you can use to take your forms to the next level.
