What is Virtual Reality?

Answering the technical version of “what is virtual reality” is actually really simple. Virtual reality is the term used to describe a three-dimensional, computer-generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst it is able to manipulate objects or perform a series of actions. Cool right?

Virtual reality is either the emperor’s new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

We explore brands testing out Virtual Reality, from automotive, food and drink, and retail.

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