What is Virtual Reality?

Answering the technical version of “what is virtual reality” is actually really simple. Virtual reality is the term used to describe a three-dimensional, computer-generated environment which can be explored and interacted with by a person. That person becomes part of this...

Last week’s roundup of digital marketing changes includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and Donald Trump!

Right let’s get the round up of the last week’s digital marketing stats!

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60% of c...

Business have to stay competitive in their marketing to stay attractive to their audiences, this is falling to marketing trends. Surprisingly many businesses big and small don’t keep up with the trends and fall behind the market.

This means they need to be strategic and creative. They need to thi...

Proximate is a solution designed to allow anybody to start using Bluetooth Beacons to promote location-based offers and information to smartphone users, direct to their handsets.

Learn more below.

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It seems to be the fashion of late to redesign your logo, Google, Instagram and Budweiser changing its name to America, we see this as a good time to review the challenges companies face when rebranding.

It can be a tough decision to make as to whether a rebrand is right for your company. Timing, cos...

Lead generation forms sit at one of the most critical points in your marketing funnel – the point at which a visitor can become a lead.

Because of this, forms have an unhealthy amount of influence on your marketing results. When you double the conversion rate of your form, you double the effectiven...

Since the dawn of Twitter, users have complained about link and photo URLs counting against each tweet’s 140-character limit. Now that may finally change. Twitter will stop including photos and links in character counts, possibly within the next two weeks. WOOOO!

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We always see amazing things happen in the digital marketing world but in the last week, we have seen some interesting announcements.

The stats include Apple’s investment, plenty of social changes and discount shopping!

• Apple invests $1bn in Uber rival

  Hot on the wheels of Uber is Didi Chuxing, a ...

For years, local businesses have been told that customer reviews sites like TripAdvisor can make or break them, but is that still the case?

According to reliable sources and obvious online campaigns, some local business owners are starting to doubt those ways, many restaurant owners that we have spo...

Becoming popular on social media is one thing. Having the odd post go viral is another. But to actually run the crowd and be as ‘social media royalty’ is something else entirely.

Indeed, this is the tricky part. You cannot crown yourself as social media royalty. Industry recognition as being a cu...