Creating an app opens a whole new channel by which you can interact with your audience.

A haven in which your audience always has access to you in one simple click. Your app is a space wholly customizable to their needs. The problem in most instances is not the app itself, instead, it is the crucial ...

The “Four P’s of Marketing,” (Product, Price, Promotion and Placement) have been used as the primary pillars of marketing strategy since the 1960s, serving companies and investors very well.

And although the Four P’s have gone through various iterations over the years, I believe that another ...

Almost 1 in 4 users or 23% of the users, identified from over 2.7 billion devices and 37,000 mobile applications, abandoned an app after a single use in 2016.

Research by analytics firm Localytics suggested that last year that number stood at 25%. Even though there was a drop in the number of people ...

The aspect of a landing page can make or break a marketing campaign.

But even a page that’s beautifully designed and expertly written will fall flat on its face if customers abandon it before it finishes loading. Here are three simple tips to help you build a fast, resilient landing page.

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1. Keep I...

Today the best tactics in marketing is to stay ahead of the digital trends and constantly look at reinventing what we already have. We’ve all experienced the frustration that comes from finally mastering a certain marketing tool, only to discover that it has lost its popularity.

Ironically, trends ...

How would you feel if your favourite brand called you bae?

Personally, I cringe whenever someone I know dares utter the term – even if they’re doing it ironically I will lash out with violence and they will suffer.

For companies, words are a really useful weapon, and many have cottoned on to the f...

Do I really need to create a content marketing strategy?

That should be your first question before you even look at possible options to support your marketing strategy.

Yes! As we’ve learned time and time again, not only do you need a content marketing strategy, but it needs to be documented. If you...

Google has recently held a large selection of events and announced some cool interesting features being released. Whilst there were no massive surprises updates were in line with recent tests seen in the wild) there’s still work for marketers to do to understand their impact.

Here’s a summary o...

Think of the online customer as a spoilt child – and that child doesn’t like waiting. A delay in delivering a mobile friendly website causes them havoc, rushing away as if you have the plague – all this happens because of a few schoolboy errors.

The digital generation has no patience for disap...

Myths and rumours are never ending in the world of SEO, smaller and more inexperienced businesses will worry and tend to make mistakes online thanks to these SEO myths. To help those who suffer from these problems about SEO rumours, in this article, I will discuss The 5 Most Common Local SEO Myths...