Posted on July 11, 2017 by Taylor
Search Engine Optimisation is one of the most talked about, searched for, and read about topics for internet entrepreneurs.
Due to the nature of the internet it is very easy for anyone to claim that they are an SEO ‘guru’. This has made many webmasters skeptical of bringing an SEO into their employ for fear of being ripped off, or worse having their site blacklisted from Google.
Posted on February 28, 2017 by Matt Lockhart
Online search is simply connecting searchers with the most relevant information online. Search marketing is about making yourself as visible as possible to the people searching for the products, services and information that you provide. Here’s a breakdown of the most popular search engines in the UK
As you can see, Google still dominates search in the UK. Whilst that suggests you should spend most of your time and effort focussing on Google, there may also be some opportunities with Bing and Yahoo!
Posted on December 5, 2016 by James Duquenoy
Google has been releasing Penguin updates for four years now. Although these have improved search results for users, marketers have had to rethink their SEO and link building strategies several times to avoid ranking penalties. The most recent update was Penguin 4.0, which was added to Google’s core algorithm in late September. Two months after its release, has there been a noticeable difference in SEO performance?
Posted on May 25, 2016 by Jay Jones
Posted on April 14, 2016 by Jay Jones
We all know SEO is a total pain but is an integral part of any website if you want it to rank more effectively. Below I list some SEO facts you need to know.
Posted on April 12, 2016 by Jay Jones
Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a nosey word at the moment and whilst it’s dismissed by some as nothing more than a buzzword by some, it actually has a lot of value for any business that isn’t afraid of outside thinking.
Posted on December 8, 2015 by Stewart Liesnham
Anyone that runs a business knows what marketing is and how hard and time consuming it can be. You will also appreciate that when you are busy, marketing, and even sales, can end up taking a back seat – there just aren’t enough hours in the day. The time consuming nature of traditional marketing is especially true for a new or start up business because of the need to attract customers. One of the first things to establish in traditional marketing is where best to find your target audience, or where your marketing efforts are likely to give you the best results, and of course value for money plays a big part in this. Put simply, marketing efforts should result in a net positive gain for your business through either new customers, improved customer retention or increased brand awareness. Digital Marketing is basically all of these things but carried out online. This brings a great number of advantages but also a number of potential pitfalls if not done properly, or in isolation to your overall marketing strategy. This final point is arguably the most important and is covered in more detail in the next section.
