Posted on February 11, 2017 by James Duquenoy
Ad customisers are frequently used in Google AdWords to show highly relevant ads to customers, but Google is making this process even easier with the introduction of IF functions. These allow ads to be customised in greater detail, based on whether or not specific parameters are met.
Posted on August 5, 2016 by James Duquenoy
PPC advertising can be a very powerful marketing tool and can generate a good return on your investment if done properly. With the potential to significantly damage your traffic and conversions, there are some common PPC pitfalls that you need to avoid.
Posted on July 8, 2016 by James Duquenoy
With the competition for visibility in search engine results getting more intense than ever, Pay-Per-Click (PPC) advertising is a fantastic way to get the edge over your competitors. If done properly, it will drive more traffic to your site and boost your revenue. If you’re unsure whether PPC is right for your business, we’ve outlined five reasons that explain why it is definitely worth the investment.
Posted on April 12, 2016 by Jay Jones
Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a nosey word at the moment and whilst it’s dismissed by some as nothing more than a buzzword by some, it actually has a lot of value for any business that isn’t afraid of outside thinking.
Posted on April 5, 2016 by Jay Jones
Let’s look at The Realistic Impact of Google’s Right Hand Ad Changes…
Posted on December 8, 2015 by Stewart Liesnham
Anyone that runs a business knows what marketing is and how hard and time consuming it can be. You will also appreciate that when you are busy, marketing, and even sales, can end up taking a back seat – there just aren’t enough hours in the day. The time consuming nature of traditional marketing is especially true for a new or start up business because of the need to attract customers. One of the first things to establish in traditional marketing is where best to find your target audience, or where your marketing efforts are likely to give you the best results, and of course value for money plays a big part in this. Put simply, marketing efforts should result in a net positive gain for your business through either new customers, improved customer retention or increased brand awareness. Digital Marketing is basically all of these things but carried out online. This brings a great number of advantages but also a number of potential pitfalls if not done properly, or in isolation to your overall marketing strategy. This final point is arguably the most important and is covered in more detail in the next section.
