Emoji Push Notifications Boost Marketing Engagement ?
Posted on April 21, 2017 by Cathrin Rhind-Tutt
We all ❤ emojis.
Whether they’re used in texts tweets or adding a bit of magic to our Instagram posts, emojis are everybody’s favourite messaging trend. According to the Telegraph, they’re the fastest growing language in history in the UK.
Their growth in popularity is driven by our love for emojis and the emotions they evoke.
But beyond their novelty purposes, can emojis help mobile marketers engage with users?
