Google’s reCAPTCHA service has helped to weed out fake traffic (which costs advertisers billions every year) and stop bots from maliciously submitting forms on the internet for years. However, the awkward letters and numbers were often difficult to read and could even deter users from completing a form. Google’s latest version of reCAPTCHA is now completely invisible to users, and instead works in the background to automatically detect if someone is a human or a bot.

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Ad customisers are frequently used in Google AdWords to show highly relevant ads to customers, but Google is making this process even easier with the introduction of IF functions. These allow ads to be customised in greater detail, based on whether or not specific parameters are met.

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The power of a brand is often underestimated or overlooked in the world of business, both online and offline. A strong brand becomes trusted by both potential and loyal customers, who associate it with high quality products and good customer service – projecting a premium image of a business. This means customers are more likely to frequently purchase from a business and are willing to pay premium prices.

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Google is implementing a series of changes to Chrome, the world’s most popular web browser, to try and make the web a safer place. Starting in January 2017, Chrome will display a warning when a page isn’t protected by an SSL Certificate. Further down the line, Google plans to show this warning for all HTTP pages.

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Branding is a vital part of any marketing strategy, and is equally important for businesses operating online. Get your branding right and it will keep your business at the front of customer’s minds, boost sales for your products, and could even allow you to raise your prices. In a series of posts throughout January, we’ll be discussing the power of a brand, why re-branding is important, and the explaining the impact of brand personality. But before all that, we need to cover the basics and answer the question: “What is a brand?”

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Although often overlooked, a good menu plays a vital role in a website’s success. They’re used to pull users deeper into your site, help them find your content, and drive user engagement. Get it wrong and users won’t be able to find their way around your site. Follow these simple tips to improve your menus, offering a greater user experience and benefiting SEO.

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Google has been releasing Penguin updates for four years now. Although these have improved search results for users, marketers have had to rethink their SEO and link building strategies several times to avoid ranking penalties. The most recent update was Penguin 4.0, which was added to Google’s core algorithm in late September. Two months after its release, has there been a noticeable difference in SEO performance?

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It may seem a little early to start talking about Christmas and the holiday season – but it’s the perfect time to consider the benefits of a seasonal marketing strategy for your business. Christmas and Halloween products are starting to arrive in shops, and it won’t be long before people start getting into the holiday spirit. Utilise a seasonal marketing strategy to take full advantage of the seasonal trends – helping to boost sales for your business and obtain high rankings for seasonal search terms.

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According to CISCO, videos will account for 80% of all consumer internet traffic by 2019 – and Facebook alone gets over 8 billion video views every day. If you aren’t already doing so, now is the perfect time to start utilising video marketing to boost your market reach, drive more leads and increase sales for your business.

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There are now more mobile devices on Earth than there are people – and as almost 60% of all website traffic comes from these devices, it’s never been more important to make sure your site is designed and developed with mobiles in mind. A responsive design means your site can be used and enjoyed by users on any sized screen or device – which will not only give your users a better experience, but also boost your SEO.

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