Search Marketing – What Does it all Mean?

Online search is simply connecting searchers with the most relevant information online. Search marketing is about making yourself as visible as possible to the people searching for the products, services and information that you provide. Here’s a breakdown of the most popular search engines in the UK

As you can see, Google still dominates search in the UK. Whilst that suggests you should spend most of your time and effort focussing on Google, there may also be some opportunities with Bing and Yahoo!

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Is it time to review your customers’ experience?

If you are looking to build a better more profitable business, it pays to take some time out to review your customers’ experience – put yourselves in their shoes and see the experience they have. Here’s where to start;

How do your customers find you?

This applies to both existing and new customers. Existing customers behaviour is very much to use the internet to find your email, office address or just find other more specific information – most of the time they will do this without you knowing. New clients will do the same but are likely to be looking for more general information about products or services – they may also search for you by name but possibly also by product or service.

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Ad customisers are frequently used in Google AdWords to show highly relevant ads to customers, but Google is making this process even easier with the introduction of IF functions. These allow ads to be customised in greater detail, based on whether or not specific parameters are met.

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The power of a brand is often underestimated or overlooked in the world of business, both online and offline. A strong brand becomes trusted by both potential and loyal customers, who associate it with high quality products and good customer service – projecting a premium image of a business. This means customers are more likely to frequently purchase from a business and are willing to pay premium prices.

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