Although often overlooked, a good menu plays a vital role in a website’s success. They’re used to pull users deeper into your site, help them find your content, and drive user engagement. Get it wrong and users won’t be able to find their way around your site. Follow these simple tips to improve your menus, offering a greater user experience and benefiting SEO.

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Google has been releasing Penguin updates for four years now. Although these have improved search results for users, marketers have had to rethink their SEO and link building strategies several times to avoid ranking penalties. The most recent update was Penguin 4.0, which was added to Google’s core algorithm in late September. Two months after its release, has there been a noticeable difference in SEO performance?

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