Conventionally, virtual reality headsets have been incredibly expensive – costing well into the hundreds of pounds. Not only is the headset itself expensive you also need a computer powerful enough to run games smoothly, potentially adding thousands of pounds onto your bill. Unfortunately, this high cost of entry presents a barrier to many people who are looking to get into the world of VR. Fortunately, PlayStation has jumped onto the VR bandwagon with the upcoming release of PlayStation VR – a somewhat more affordable alternative.

Continue reading →

It may seem a little early to start talking about Christmas and the holiday season – but it’s the perfect time to consider the benefits of a seasonal marketing strategy for your business. Christmas and Halloween products are starting to arrive in shops, and it won’t be long before people start getting into the holiday spirit. Utilise a seasonal marketing strategy to take full advantage of the seasonal trends – helping to boost sales for your business and obtain high rankings for seasonal search terms.

Continue reading →

Here’s a statistic that pretty much blew my mind this week. In 2008 the total number of searches on Google (worldwide) was 1.75bn per day. Seven years later in 2015, this number was 7.8bn. To me, it feels like the Internet was fairly well established back in 2008 so this huge growth did surprise me and I work in the Internet, not literally, but you know what I mean. Anyway, the point of my post;

Content, Keywords and Freshness – I kind of made the name of this last one up as it’s not strictly speaking an ‘official’ term for what I am going to write about, but it feels appropriate. These are the three things you need to work on if you want your website to be successful. When I say successful, I don’t mean the one with the most traffic necessarily. I frame success here in the context of what you need to achieve to reach your goals.

Continue reading →

According to CISCO, videos will account for 80% of all consumer internet traffic by 2019 – and Facebook alone gets over 8 billion video views every day. If you aren’t already doing so, now is the perfect time to start utilising video marketing to boost your market reach, drive more leads and increase sales for your business.

Continue reading →

There are now more mobile devices on Earth than there are people – and as almost 60% of all website traffic comes from these devices, it’s never been more important to make sure your site is designed and developed with mobiles in mind. A responsive design means your site can be used and enjoyed by users on any sized screen or device – which will not only give your users a better experience, but also boost your SEO.

Continue reading →